Product Manager ( Ortho- Pain Management )

Ajanta Pharma

5 - 8 years

8 - 10 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

product management product strategy product lifecycle pain management new product launch brand positioning product training

Work Mode

Work from Office

Job Type

Full Time

Job Description

Develop
annual brand plans (ABP)
, marketing strategies, and promotional calendars for assigned brands
Manage complete
product lifecycle
including new launches, re-launches, line extensions, and rationalization
Ensure clear
brand positioning
and differentiation in highly competitive pain therapy markets
Track brand performance through
secondary sales, prescription audits (IMS/IQVIA), and market data

Create impactful
promotional tools
(Visual Aids, LBLs, e-details, leave-behinds, digital creatives)
Prepare
product training modules
, detailing aids, FAQs, and objection handling documents
Conduct product training during
cycle meetings, RSM/ASM meets
, and launch programs
Provide continuous marketing support to field force for target achievement
Plan and execute
new product launches
across pain and ortho therapies
.
Coordinate with
Medical Affairs, Regulatory, Supply Chain, and Sales
teams for launch readiness
Track campaign effectiveness and optimize strategies based on ROI and market response.

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