Marketing Head- Derma

Job Description

We are seeking an experienced and dynamic Head of Marketing Derma Segment to lead our dermatology business vertical. The ideal candidate will be responsible for developing and executing strategic marketing plans to drive brand growth, market share, and profitability. The role demands strong leadership, market insight, and experience in dermatology or cosmeceutical product portfolios. Key Responsibilities: Strategic Planning: Develop and execute comprehensive marketing strategies for the derma segment. Identify new market opportunities and lead portfolio expansion initiatives. Align marketing goals with overall business objectives. Brand Management: Lead the development, positioning, and promotion of derma brands. Oversee the lifecycle management of key products and SKUs. Ensure strong brand visibility through multi-channel campaigns (digital, print, on-ground). Team Leadership: Build and mentor a high-performing marketing team. Collaborate closely with field force, medical, sales. Drive a culture of innovation and accountability. Market Intelligence: Conduct competitive analysis, customer segmentation, and market trend assessments. Monitor industry developments and competitor strategies. Gather insights from dermatologists, KOLs, and field teams to refine strategies. Sales Enablement: Partner with the sales team to support field execution and promotional initiatives. Develop impactful marketing collateral, digital tools, and training modules. Track ROI of campaigns and adjust tactics for performance improvement. Budgeting and Forecasting: Manage marketing budgets efficiently with strong ROI focus. Support demand forecasting and contribute to S&OP planning. Track KPIs and present regular performance reports to leadership. Key Skills & Competencies: Strong domain knowledge in dermatology, cosmetology, and related therapies. Proven success in brand launches, repositioning, and lifecycle management. Excellent analytical, communication, and project management skills. Proficiency in digital marketing, product innovation, and KOL engagement. Leadership with strategic mindset and execution focus.