Senior Platform Specialist, Marketing Technology

The Daily

• Collaborate with APAC Subscriber Acquisition, Content, Partner Marketing, and Global Buying Teams to collect requirements for supporting media campaign initiatives and ensuring MarTech platform capabilities are in place
• Support senior MarTech team members with solutioning global-scale marketing automation projects by performing UAT, providing technical feedback, and creating both technical and stakeholder-facing documentation
• Intake platform support requests, document requirements, and perform troubleshooting steps prior to handoff to other MarTech resources
• Implement the taxonomies and naming conventions across digital channels to ensure accurate data collection for global marketing performance analysis
• Generate deeplinks, QR code generation, and ad-hoc tracking link creation
• Monitor ad platforms and QA platform performance during product enhancement updates and global launches as needed

The Essentials

• Bachelors Degree in Business, Finance, Marketing, Math or related field is required.
• 3+ years of experience in marketing technology or media platform operations.
• Experience with data governance, taxonomy management, and UAT of marketing automation.
• Must have strongwritten and oral communicationskills.
• Must be able to prioritize and manage multiple projects and timelines.

Nice To Haves

• Familiarity with media planning, execution, and measurement. Agency experience a plus.
• Experience with social media platforms, Google Marketing Platform, search, and programmatic.
• Experience with pixel deployment and tag management, Google Analytics experience a plus.
• Experience working with an MMP.
• Experience with Airtable, Power Automate, or similar tools.
• Demonstrated ability to manage and maintain cross-functional relationships (marketing, technical, and business teams) as well as external vendors and agencies.
• Experience in Direct to Consumer business. Experience within the OTT or Entertainment industry a plus.