Description
This is a mid-level position for a highly analytical, self-motivated individual who will be responsible for the analytics needs across Morgan Stanley s Firmwide Marketing and Corporate Communications organization. The individual will work closely with the AEM Development team, Infrastructure teams, and Morgan Stanley s Digital Marketing group to:
- Research, identify and recommend strategic solutions based upon business problem statements and gaps
- Perform technical analysis & design for analytics-related initiatives
- Implement technical requirements documents including Solution Design Reference (SDR)
- Design and implement solutions for personalization, migration to AEP WebSDK
- Manage tag containers, variables and implement content tagging
- Implement tags via Adobe Launch based upon Solutions Design Reference (SDR)
- Coordinate with website developers for Analytics integration
- Perform end-to-end QA testing for Analytics and Target integrations.
- Manage ad pixels, third-party tags for digital campaigns
- Perform multiple client Web analytics tool implementation projects at once
- Ensure analytics are consistently implemented across digital properties
-Integrate Ontrust consent manager with websites and manage tags based on the consent
- Create dashboards in workspace for business to track website performance
- Diagnose and troubleshoot analytics implementation and platform configuration issues
- Maintain best practices
Skills Required:
- 5+ years hands on experience implementing Adobe Analytics integration using Adobe Launch
- 5+ years of experience in technical analysis, design and development
- Experience with Adobe Target personalization
-Experience with AEP WebSDK Implementation
-Experience with Event Driven Data Layer
-Experience with Onetrust Cookie consent manager
- Expert in Adobe s Marketing Cloud and product integration, especially around content management, analytics, segmentation, and targeting
- Experience with developing custom reports via Adobe Analytics
- Strong hands-on with advanced JavaScript, jQuery.HTML and CSS
- Experience debugging with browser developer tools, Adobe Analytics debugger and ObservePoint
- Well versed with Adobe Analytics features (variable configurations, segments, VRS, classifications etc.)
- Document Solution Design Reference (SDR)
- Fluent in digital marketing terminology
- Strong understanding of SDLC
- Ability to manage a project from start to finish and on-time
- Highly organized and able to work on multiple projects/clients simultaneously
- Experience in Agile and Scrum methodologies
- Polished and confident communication and presentation skills (verbal and written) with an emphasis on client-facing situations
- Proficient in Microsoft Office (Microsoft Word, Excel, PowerPoint, SharePoint, Visio)
- Results driven and self-motivated
- Self-starter
Skills Desired:
-Experience with CJA and AJO
-Knowledge of interactive marketing initiatives and terminology (Personalization, Paid Search, SEO, Affiliate, Comparison Shopping Engines, Email)
- Knowledge of social publishing and social listening products
- Experience with email campaigns
- Experience in Financial Services
- Experience using JIRA
Education
Bachelors Degree
Benefits and Perks at Rightpoint
- 30 Paid leaves
- Public Holidays
- Casual and open office environment
- Flexible Work Schedule
- Family medical insurance
- Regular Cultural & Social Events including Diwali Party, Team Parties, Team outings, etc.
- Continuous Training, Certifications, and Learning Opportunities
EEO Statement
Rightpoint, a Genpact Company, is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.
