Sr. Specialist Brand Comms Sport EM

As a Sr. Specialist in Sport Brand Communications within the Emerging Markets Hub at adidas, your primary responsibility is to support the Senior Manager Sport Brand Communications in reviewing and defining the seasonal communication plan set by the Global team. You will collaborate to establish the overall concept strategy for the Emerging Markets, taking into account the situational analysis of each Cluster, consumer needs, and distribution channels. Your role will involve aligning with Global Business Units during the pre-season Go-To-Market phase to provide market insights from a communications perspective. You will empower clusters to drive local relevance through effective communication frameworks and collaborate with various teams within the Emerging Markets Hub to ensure horizontal alignment of concepts throughout the seasonal calendar. Key responsibilities include developing an annual and seasonal investment strategy aligned with Global guidance, implementing key campaign concepts, and ensuring optimal delivery of communication frameworks across different channels for each Cluster. You will also be responsible for project management of community activities, concept reporting to Global Business Units, and monitoring key performance indicators related to brand health, category growth, and campaign effectiveness. To succeed in this role, you should have a passion for sports and marketing, a solid understanding of the marketing mix, commercial acumen, and strong analytical skills. You should be a self-starter with a proactive mindset, capable of working in a fast-paced environment with diverse international cultures. Excellent communication, presentation, and organizational skills are essential, along with the ability to travel as needed and fluency in English. At adidas, we value diversity, inclusiveness, and individual expression in the workplace. We are committed to creating an environment free from harassment or discrimination and promote equal opportunities for all applicants and employees. Join us in celebrating diversity and driving innovation in the world of sports marketing!,