Sr. PR Executive

About The Role

Senior PR Executive

skin enthusiast

Key Responsibilities

PR & Media Relations

• Build, nurture, and manage strong relationships with lifestyle, beauty, and business media.
• Draft, edit, and circulate engaging press releases, founder stories, and product features.
• Ensure consistent coverage across print, digital, and luxury lifestyle platforms.
  

Influencer & Creator Relations

• Act as the brand ambassador and connector between the brand and influencers/creators.
• Curate and manage influencer collaborations, PR gifting, and product seeding.
• Host influencer events, creator meet-ups, and media interactions with confidence and enthusiasm.
  

Brand Promotion & Storytelling

• Bring your personal passion for skincare into brand communications to make them relatable and authentic.
• Promote the brand ethos (Farm-to-Face®, luxury skincare, science-backed formulations) through storytelling across PR channels.
• Be the “skin enthusiast” voice who can explain products, ingredients, and routines in a way that excites editors, influencers, and consumers.
  

Campaign & Event Management

• Plan and execute high-impact PR campaigns, brand launches, and experiential activations.
• Align PR efforts with marketing calendars, festivals, and product launches.
• Support in handling crisis communication with transparency and agility.
  

Analytics & Insights

• Track media/influencer coverage and report monthly on PR ROI and impact.
• Stay ahead of industry trends, competitor activities, and digital beauty conversations.
• Recommend innovative PR strategies to maximize visibility.
  

Who You Are (Skin Enthusiast DNA)

• Genuinely passionate about skincare, beauty, and wellness.
• Confident speaker who can represent the brand at events and media/influencer gatherings.
• A connector who enjoys building authentic relationships with editors, influencers, and creators.
• Trend-savvy — always aware of what’s buzzing in beauty, lifestyle, and digital culture.
• A natural storyteller with the ability to simplify ingredient science into consumer-friendly narratives.
  

Requirements

• 3–5 years of PR/communications experience, preferably in beauty, skincare, luxury, or lifestyle.
• Strong media and influencer network in the beauty and lifestyle category.
• Excellent writing, presentation, and interpersonal communication skills.
• Proven ability to handle campaigns end-to-end: ideation to execution to reporting.
• Outgoing, energetic, and comfortable being the “face” of the brand in PR/influencer spaces.