Sr Mgr-Brand & Communications

BASIC FUNCTION – 

This position is within Kohler India Private Limited with Marketing Communication Division, headquartered in Gurgaon, India. Brand and Marketing Communication Manager/specialist profile entails:

• Define, execute, and evaluate Marketing Communications strategies across all media.
• Manage and develop marketing communications for all ATL and BTL activities for both internal and external stakeholders.
• Activate and localize global marketing initiatives for all global launches.
• Managing marketing agencies for Content Creation, Offline Media Planning, and Social Media Content.
• Manage allocated budget under Marcomm.
• Conceptualize, coordinate, and execute events and exhibitions.
• Strengthen Top of Mind Awareness part of the marketing funnel.
• Work closely to improve the Brand Track score conducted on a yearly basis to quantify Brand Awareness and Consideration.
• Manage PR Agency to amplify Key product launches and events.
• Branding for Stores/ Experience centers and Exhibitions.
• Conducting market research like Brand Track etc
• Brand Custodian to ensure all communication materials meet the Kohler brand guidelines

SPECIFIC RESPONSIBILITIES -

• Hands-on exposure to creative development, communication management, offline media planning, offline media buying, and campaign analysis.
• Brand Track Score with a focus on Brand Awareness and Consideration across all Price segments and regions.
• Content calendar for the year and leverage topical/seasonal content opportunities
• Annual Budget planning and execution according to the communication strategy charted for the year.
• Offline campaign Performance; Media SOV; Competition Tracking ; Marketing ROI
• Social Media Engagement Rate
• Play a crucial part in the GTM strategy for the Key launches of the year.
• PR Planning to amplify launches and events.
• Increase brand reach through content amplification across collaborations with influencers, luxury events (eg: India Design), brand integration in shows.
• Partner with media houses and publications to create specially curated content for the brand. Eg: LBB, NDTV, WMG, Elle Dcor, Vogue, HotStar
• Strategizing, execution of brand set up at events/exhibitions and its amplification
• Price book and catalogue execution

RELATIONSHIPS AND CONTACTS -

• Work closely with marketing agencies for Ideation, Creatives, campaign planning, and Offline campaign execution.
• Coordinate with internal product and channel marketing team for content creation for GTM strategy
• Work Closely with the Retail execution team for all Branding requirements in Stores/ Experience centers and Exhibitions.

EDUCATION AND EXPERIENCE REQUIREMENTS

• MBA Marketing from Tier 1 Colleges
• Good to have – agency exposure, luxury brand exposure
• Must possess good communication and interpersonal skills
• Creative and enthusiastic
• Eye for detail
• Up to date with Social Media Trends
• Exhibit Ownership of end-to-end process and deliverables
• Needs to be proactive and organized
• Heightened sense of collaboration across cross-functional teams
• Stakeholder Management
• Customer Insight Mining 
• Maintain highest level of integrity and expect/promote the same from supporting staff
• Manage multiple priorities and deliver work of superior quality