Sr Mgr-Brand & Communications

As a Senior Manager-Brand & Communications at Kohler India Private Limited, your role will involve defining, executing, and evaluating Marketing Communications strategies across various media channels. You will be responsible for managing and developing marketing communications for both internal and external stakeholders, as well as activating and localizing global marketing initiatives. Your tasks will include managing marketing agencies for content creation, offline media planning, and social media content, along with conceptualizing, coordinating, and executing events and exhibitions. Additionally, you will work towards strengthening the Top of Mind Awareness part of the marketing funnel and improving the Brand Track score to quantify Brand Awareness and Consideration. **Key Responsibilities:** - Hands-on exposure to creative development, communication management, offline media planning, offline media buying, and campaign analysis. - Developing and maintaining the Brand Track Score with a focus on Brand Awareness and Consideration. - Creating a content calendar for the year and leveraging topical/seasonal content opportunities. - Planning and executing the annual budget according to the communication strategy. - Analyzing offline campaign performance, media share of voice, competition tracking, and marketing ROI. - Enhancing social media engagement rate. - Contributing to the Go-To-Market strategy for key launches. - Planning PR activities to amplify launches and events. - Increasing brand reach through content amplification across collaborations with influencers, luxury events, and brand integrations in shows. - Partnering with media houses and publications to create specially curated content for the brand. - Strategizing, executing, and amplifying brand set up at events/exhibitions. - Overseeing price book and catalogue execution. **Qualifications Required:** - MBA in Marketing from Tier 1 Colleges. - Good to have agency exposure and luxury brand exposure. - Excellent communication and interpersonal skills. - Creative mindset with an eye for detail. - Up to date with Social Media Trends. - Ownership of end-to-end processes and deliverables. - Proactive, organized, and collaborative. - Stakeholder management skills. - Customer insight mining abilities. - Maintain integrity and expect/promote the same from supporting staff. - Ability to manage multiple priorities and deliver superior quality work. In this role, you will work closely with marketing agencies, internal product and channel marketing teams, and the Retail execution team to ensure effective implementation of branding strategies. Your location will be in Gurugram, Haryana, India. Join Kohler in shaping the future of Marketing Communications and Branding!,