Sr. Marketing Executive

Profile:Sr. Marketing Executive
Experience: 2-3yrs
Salary Range: 25k-30k
Reports to : Marketing Head

Job Description:
We are seeking a motivated and proactive Marketing Executive to support our lead generation and marketing research efforts. The ideal candidate will have hands-on experience in identifying potential customers, analyzing competitors, and managing lead pipelines. This role plays a vital part in supporting the sales team by consistently feeding qualified leads and keeping market insights updated and actionable.

Roles and Responsibilities:

• Identify and list potential customers/industries such as engineering firms, factories, and maintenance service providers that require nuts, bolts, plunges, and industrial fasteners.
• Conduct competitor analysis to understand pricing, offerings, and customer expectations.
• Build and maintain a structured and regularly updated database of potential leads with relevant details.
• Enter and manage leads in Excel or CRM systems, ensuring data is organized and trackable.
• Evaluate each lead based on criteria such as industry type, order size, and location to ensure quality.
• Classify leads into hot, warm, or cold categories to support the prioritization of follow-ups.
• Collect feedback from the sales team on lead quality and conversion results.
• Track the progress of leads through the sales funnel and suggest improvements to lead generation strategies.
• Share timely field reports and lead summaries with internal teams for actionable decisions.
• Maintain professional discipline and punctuality etiquette and adhere to team coordination.

Skills:

• Strong communication and interpersonal skills
• Proficiency in MS Excel or CRM tools
• Knowledge of B2B marketing and industrial product/market knowledge
• Analytical mindset with attention to detail
• Ability to work independently and in collaboration with the sales team

Qualifications/Prior Experience:

• BBA/B com with 3-5 years prior work experience in industrial or hardware product marketing.
• MBA with 2-3 years of prior work experience in marketing.