Sr. Marketing/ Digital Marketing Specialist

Position- Senior Marketing/ Digital Marketing Specialist- IT Sales Experience- 4 to 7 years Work Mode- Work From Office (*5 Days Working) Industry- IT (Service Based & Product Development) Position Overview We are seeking an experienced Senior Marketing/ Digital Marketing Specialist- IT Sales to lead our global digital marketing initiatives. This strategic role will oversee the planning, development, and execution of comprehensive digital marketing strategies across multiple international markets, ensuring brand consistency while adapting to company needs. Key Responsibilities Develop and implement comprehensive digital marketing strategies across multiple domestic and international markets. Lead creation and optimization of digital content for various platforms including website, social media, email campaigns, and digital advertising. Manage digital marketing budget allocation across regions and channels. Oversee SEO/SEM strategies to improve online visibility and drive qualified traffic. Coordinate with regional teams to ensure consistent brand messaging while adapting to local market needs. Design White Papers and also write Case- Studies with strong hand- holding towards research & development. Track and analyze key performance metrics, providing detailed reports and actionable insights. Collaborate with cross-functional teams including Sales, Designing, Product Development, etc. Evaluate and implement emerging digital marketing technologies and platforms. Technical Skills Demonstrated success implementing digital marketing strategies in domestic and international markets. Strong understanding of digital marketing channels including social media, email marketing, content marketing, and paid digital advertising. Experience with marketing analytics tools and ability to derive actionable insights from data. Web analytics tools (Google Analytics, Adobe Analytics). SEO/SEM management platforms. Social media management tools. Strong hands- on in Content Designing. Digital advertising platforms (Google Ads, Meta Business Suite, LinkedIn Marketing). Data visualization and reporting tools. Interested candidates can send their resume and can also connect at:- Email: hr@unicodesystems.in | Mobile: 7860665500. Job Type: Full-time Pay: ₹25,000.00 - ₹40,000.00 per month Benefits: Cell phone reimbursement Health insurance Leave encashment Life insurance Provident Fund Schedule: Day shift Fixed shift Monday to Friday Supplemental Pay: Performance bonus Work Location: In person