Sr Manager- Brand Management

This role in summary: Strengthen brand equity to position Whirlpool as among top 2 preferred brands across categories like refrigerator, washing machine, ACs, etc. Lead development of integrated communication plans to drive consumer consideration in both existing and emerging product categories Strengthen the brand team - structure, process and capabilities Your responsibilities will include: Developing and executing comprehensive communication plans to drive awareness and/or consideration for our categories Leverage understanding of the competitive set, consumer behavior and our product proposition to craft impactful marketing initiatives straddling both offline & online mediums Oversee end-to-end marketing activities, ensuring seamless execution across ATL, BTL, digital & PR Work closely with category teams to align brand positioning with business goals. This role is ideal for someone who blends visionary thinking with hands-on execution, thrives in a fast-paced environment, and is passionate about storytelling, customer experience, and data-driven marketing. Proactive Agency & Vendor Management (PR, Media, Creative & Research) Minimum requirements: MBA/PGDM in Marketing or Communications, Bachelor's degree in Design, Mass Communication, Fine Arts, or related field is a plus 8–12 years of relevant experience in FMCG/FMCD organizations or leading creative/brand consulting agencies Proven experience in managing integrated marketing campaigns (ATL, BTL, Digital, PR, Retail) Demonstrated ability to lead creative development in fast-paced, high-visibility brand environments Experience working with and managing external creative/media agencies Leading Both Product & Brand Campaigns Strategizing & Executing Product Launches Devising Marketing Strategies & Plans Preferred skills and experiences: Integrated marketing communication, brand Strategy, media Planning, consumer centricity Collaboration, critical Thinking, product curiosity Creative appreciation, content strategy Certifications (Preferred, not mandatory): Design Thinking or Creative Strategy Digital Marketing Certification Personal Attributes: Strategic thinker with high creative sensitivity Detail-oriented, with strong judgment on brand tone and design Ability to manage multiple projects and stakeholders simultaneously Passionate about consumer brands, culture, and storytelling Show more Show less