Sr. Manager Affiliate Marketing

Roles & Responsibilities :

- Identify and acquire new publishers while nurturing ongoing relationships.

- Have a strong understanding of various campaign models such as Cost per Install (CPI), Cost per Acquisition (CPA), Cost per Lead (CPL), and Cost per Visit/Sessions (CPV).

- Possess in-depth knowledge of performance marketing terminology.

- Be familiar with Mobile Measurement Platforms (MMP) such as Appsflyer, Adjust, Branch, etc.

- Track and analyze campaign KPIs, including Retention Rate, ARPU, and ROI.

- Drive revenue and profitability for assigned verticals and territories.

- Develop strategies to ensure growth and capture a larger share of category spending across digital platforms.

- Collaborate with internal teams to meet client KPIs and deliver optimal ROI for performance-driven campaigns.

Required Skills:

- Strong Publisher Relationship Management and Business Development skills.

- Expertise in Sales and Campaign Strategy.

- A deep understanding of performance marketing and key metrics.

Qualifications :

- Graduate or Post Graduate.

- 2+ years of experience in the relevant field.

Location :

• Gurgaon, India.