Sr Executive Sales

Role Responsibilities

• Volume achievement
• Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis.
• Prepare the volume scheme and communicate the same to retailers Quantitative
• GSV / NSR
• Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix Quantitative
• WOD
• Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
• Manage the new product launches in the region.
• Activation
• Execute merchandising and promotional programs as per national and regional marketing strategies.
• Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.
• Ensuring proper usage of brand and promotional elements.
• Responsible for training, deployment and evaluation of the third party employees.
• Reports
• Ensuring the visit frequency and coverage of the outlets in the territory is as per the daily journey plan.
• Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.
• Keep a track on the competitor's activity and report the same to the reporting manager.
• RTC - QDVP - Execution
• Ensure the RTC implementation at the retail outlet level. Maintaining the organisation standard wrt.
• Quality, distribution, visibility, promotion, price and persuasion at the outlet.
• Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.
• Collection
• Maintain good relationship with retailers in their respective area and keeping the trade informed about pricing, promotion schemes etc.
• Ensure the collection of the outstanding from the market as per the organisation's norm.

Experience / Skills Required

Qualification: MBA in Sales & Marketing

Experience

• 3 years experience in Alco - Bev sales or
• > 5 years experience in consumer sales (FMCG or Telecom)

Knowledge & Skills

• Client Relationships
• Sales Planning
• Emphasizing Excellence

Best suited for someone who

• Believes in perfection when it comes to execution
• Has the self-confidence to deal with people across levels
• Happy to spend majority of time in the market
• Likes to carry out analysis
• Good at networking