Sr. Director of Marketing

About HealthifyMe:

HealthifyMe is a leading fitness and nutrition platform revolutionizing the way people manage their health. With cutting-edge AI tools and a vast database of Indian foods, we provide personalized nutrition and fitness solutions to help users achieve their health goals.

Director of Marketing

Key Responsibilities

• Develop Marketing Strategy

  : Create and execute a comprehensive marketing strategy that blends content marketing, SEO, social media, and performance marketing (PPC, paid social) to increase brand visibility, drive customer acquisition, and enhance engagement.

• Content Leadership

  : Oversee the production of high-quality, engaging content that resonates with our target audiences and is optimized for SEO and multiple distribution channels. Ensure content is created efficiently and delivers measurable results.

• Drive Organic Growth

  : Lead organic marketing initiatives across SEO, partnerships, and social media platforms. Focus on sustainable, long-term growth strategies that build brand visibility and foster community engagement without relying on paid media.

• Lead Performance Marketing

  : Manage and optimize paid marketing campaigns (PPC, paid social, etc.) with a focus on maximizing ROI, customer acquisition, and lifetime value. Ensure performance marketing efforts align with overall business goals.

• Brand Positioning & Messaging

  : Refine and communicate clear brand messaging to differentiate us in the competitive health and fitness market. Regularly assess market trends and competitor activity to ensure we remain a relevant and compelling brand.

• Team Leadership & Development

  : Lead, mentor, and inspire a high-performing marketing team. Promote a collaborative, creative, and data-driven culture within the team, encouraging new ideas and continuous improvement.

• Agency Collaboration

  : Manage relationships with external agencies, ensuring that campaigns are aligned with our marketing strategy and brand voice, and are executed with high quality.

Qualifications

• 10+ years of experience in marketing, ideally in the health, fitness, or wellness sectors (B2C/D2C).
• Extensive experience in B2C tech companies with a proven track record of driving growth through innovative marketing strategies.
• Proven expertise in content marketing, SEO, social media, and performance marketing strategies (PPC, paid social).
• Strong leadership experience with a track record of managing and developing marketing teams.
• Deep understanding of brand positioning, consumer behavior, and market trends within the health and fitness industry.
• Experience working with and managing creative and digital marketing agencies.
• A high level of empathy for AI and its role in shaping consumer experiences is a plus.
• Bachelor's degree in Marketing, Business, Communications, or a related field (Master’s preferred).

What We Offer

• A leadership role with the opportunity to shape the future of a brand making a positive impact in the health and fitness space.
• A competitive salary, comprehensive benefits package, and opportunities for personal and professional growth.
• A dynamic, collaborative work environment where creativity and data-driven decision-making are encouraged.