Sr. Digital Marketing Strategist

Designation: Sr. Digital Marketing Strategist

CTC: 4–5 LPA

Location: Noida (On-Site)

About the job:

We’re looking for a results-driven digital marketer to lead our online marketing strategy. The ideal candidate will plan and execute digital campaigns, launch advertisements, and create research-based content to build brand awareness and engagement. Prior experience in digital marketing and hands-on social media management is essential.

Job Responsibilities:

• Plan and execute monthly social media calendars with a focus on optimization, platform-specific engagement strategies, and consistent growth.
• Develop and implement digital marketing campaigns around branding, offers, and festivals across platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Conduct content planning and research to align with brand voice, seasonal trends, and audience behaviour.
• Track and report social media performance metrics to evaluate content effectiveness and platform growth.
• Plan and structure SEO-optimized website content flow in collaboration with internal teams.
• Monitor website performance using analytics tools and prepare performance reports.
• Coordinate landing page creation and optimize them for performance, engagement, and SEO goals.
• Apply strong SEO knowledge to manage keyword generation, track performance via Search Console and other tools, and create detailed SEO reports.
• Utilize SEO tools and insights to support content marketing efforts, including the planning and publication of SEO-driven blog articles.
• Manage online reputation for brands and their leadership, ensuring prompt, professional engagement and reputation-building strategies.
• Identify, connect with, and manage influencer collaborations to drive reach, engagement, and credibility across social platforms.
• Build and execute LinkedIn-specific strategies including content planning, page growth, campaign execution, and lead generation.
• Plan and manage YouTube marketing strategy including content planning, community management, and paid campaigns for traffic and awareness.
• Plan and execute performance marketing campaigns on Meta and Google Ads, aligning with client objectives and optimizing for conversions and ROI.

Qualifications:

• Minimum 3 years of experience in a digital or advertising agency managing multi-platform digital marketing campaigns.
• Strong understanding of social media marketing, influencer collaborations, and platform-specific strategies across Instagram, Facebook, LinkedIn, and YouTube.
• Hands-on experience with SEO fundamentals, content marketing, keyword research, SEO blogs, and ORM using tools like Google Analytics and Search Console.
• Working knowledge of website content flow, landing page planning, and performance tracking.
• Experience in running Meta and Google Ads with a focus on traffic, lead generation, and campaign ROI.