Sr. Digital Marketing Executive

Job Description : Digital & Social Media Marketing Executive

Experience : 2–4 years

CTC : 25k to 40k Location: Chennai (Anna Nagar

Key Responsibilities

• Develop and execute digital marketing strategies to promote gypsum products across online platforms.
• Manage and grow the company’s presence on social media channels (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Plan, create, and post content (graphics, reels, blogs, case studies, product videos) tailored to the construction/building materials industry.
• Run paid campaigns (Google Ads, Meta Ads, LinkedIn Ads) for brand awareness and lead generation.
• Optimize SEO & SEM to increase website visibility and traffic.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Business Suite, etc.
• Coordinate with the design team for creatives and with the sales team for lead nurturing.
• Research market trends, competitors, and customer insights to build effective campaigns.
• Manage email marketing campaigns, newsletters, and WhatsApp business promotions.
• Maintain consistency in branding and messaging across all digital touchpoints.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Digital Media, or related field.
• 2–4 years of experience in digital/social media marketing (preferably in construction, building materials, or manufacturing industry).
• Strong knowledge of SEO, SEM, Google Ads, Meta Ads, LinkedIn Marketing.
• Proficiency in tools like Canva, Photoshop, or other graphic editing platforms.
• Good understanding of content marketing and brand positioning.
• Excellent communication skills (English & Hindi/Tamil preferred).
• Ability to work independently and deliver results in a fast-paced environment.

Perks & Benefits

• Competitive salary (as per industry standards).
• Opportunity to work in a growing manufacturing brand with nationwide presence.
• Exposure to both B2B and B2C marketing strategies.
• Professional growth with training and career development opportunities.

Job Type: Full-time

Pay: ₹480,000.00 per year

Application Question(s):

• How many years of Proven experience in Digital marketing ?
• what is your notice period? (in days)
• what is your current annual salary / ctc?
• what is your expected annual salary / ctc?
• are you most comfortable with location Anna Nagar Chennai ?

Work Location: In person