Sr. Content Writer

About the Role:

We are looking for a Sr. Content Writer with a passion for storytelling, creativity, and strong social media understanding. The ideal candidate should have experience in creating high-quality, engaging, and SEO-friendly content across digital platforms.

Key Responsibilities:

• 
  Develop, write, and edit compelling content for websites, blogs, social media, emailers, and marketing campaigns.

• 
  Create engaging content tailored for social media platforms (Facebook, Instagram, LinkedIn, X, etc.) to drive engagement and brand visibility.

• 
  Conduct thorough research on industry-related topics and generate original ideas.

• 
  Ensure all content aligns with the brand voice, tone, and style guidelines.

• 
  Optimize content using SEO best practices to improve reach and visibility.

• 
  Collaborate with design, marketing, and social media teams to plan and execute content strategies.

• 
  Edit and proofread content to maintain high editorial standards.

• 
  Stay updated with the latest content trends, social media algorithms, and audience engagement techniques.

Required Skills & Competencies:

Core Writing Skills:

• 
  Strong command over English grammar and writing style

• 
  Creative and impactful storytelling abilities

Social Media Expertise:

• 
  Experience in crafting platform-specific posts and campaigns

• 
  Understanding of current social media trends and audience engagement strategies

Content Strategy & Research:

• 
  Ability to plan and execute content calendars

• 
  Strong research and analytical skills for developing fresh content ideas

Technical & Editing Skills:

• 
  Proficiency in MS Office, Google Workspace, Grammarly, and Canvas (basic)

• 
  Experience with CMS tools like WordPress

• 
  Excellent proofreading and editing skills

Soft Skills:

• 
  Strong communication and collaboration skills

• 
  Attention to detail and ability to meet deadlines

• 
  Creative mindset with adaptability to brand tone