Specialist Marketing Sr.

Job Purpose

Reporting to the APAC Marketing Operations Manager, and working closely with local business stakeholders, the Marketing Specialist is responsible to develop and implement a comprehensive integrated marketing operations plan to help each IS business unit meet its annual objectives by generating customer engagement, demand, and loyalty.

Key Accountabilities

- In conjunction with the APAC Marketing Operations Manager and local BU Directors, develop marketing strategies and plans in support of business growth objectives and market share expansion

- Work with key global and local stakeholders on product marketing initiatives, including the execution of new product launch strategies

- Support Strategic Marketing and business planning initiatives as required by gathering market intelligence and conducting research activities. This may include competitor analysis, researching industry trends, market size & share, value chain and market segmentation analysis.

- Develop and execute channel partner marketing initiatives as directed to encourage increased Dealer engagement, loyalty, and growth.

- Responsible for managing advertising and public relations program, and working with third parties where necessary to develop message content, artwork, media mix, and schedule in line with sales and marketing objectives

- Develop and implement a Digital Marketing plan for the IS businesses in accordance with global guidelines and in coordination with APAC Marketing Operations Manager

- Develop local marketing collateral as required such as literature, catalogues, Point of Sale, and promotional merchandise, including new product release and product bulletins.

- Responsible for ensuring the coordination and preparation of marketing and customer events, including trade shows, seminars, road shows, and training

- In conjunction with the global ecommerce team and business unit stakeholders, develop marketing initiatives to drive increased traffic and adoption of shop.donaldson.com

- Support each BU to establish the annual marketing budget and manage accordingly

- Responsible for reviewing and developing sales tools and resources for sales people and Distributors

- Develop and distribute email marketing communications to customers as required.

- Champion the adoption of the global CRM lead management process to manage, track, and report on marketing generated leads and opportunities

- Prepare regular reports for management that include key performance indicators including ROI and ROAS, to ascertain if marketing efforts are having their desired impact and provides feedback and recommendations to management.

Key Qualifications & Requirements

Specific academic or professional qualifications/experience/competence necessary for this position

Education Qualification:

• Bachelors degree in business or Marketing

Technical Competence & Skills:

• Results orientated, driven, self-starter
• Analytical, strong problem solving skills
• Innovative, creative, bring new ideas to the table
• Ability to plan, organize, multi-task, meet deadlines, and adapt to changing priorities
• Work as a member of executive-level teams and committees.
• Strong public and group speaking and presentation skills.
• Good business acumen and strong marketing analysis skills

Leadership Competence:

• Leadership (setting pace, decisiveness, change management, team development, ability to influence, organizational awareness).
• Good negotiation & presentation skills
• Able to work within tight deadlines and handle high level of stress
• Independent and self-motivated

Possess high standard and quality of work with eye for details

Relevant Experience:

• Minimum of 3+ years marketing experience working for a large B2B Multinational Company in the Industrial or Manufacturing sector
• Proficiency (3+ years) of using customer relationship management (CRM) platforms, such as Microsoft Dynamics or Salesforce.com.
• Minimum of 3+ years digital marketing strategy and best practices (SEO, SEM, social media)
• Proficiency (3+ years) of using Microsoft Office software (Excel, PowerPoint, Outlook, and Word).
• Experience with marketing automation platforms such as Marketo or Eloqua is desirable

Others (% of travel, language, etc.):

• Fluent written and oral English communication capability is a must.
• Ability to travel about 20%