Senior Manager - GTM- IOT

About the role:

The Country Go-To-Market (GTM) Manager is responsible for developing and executing strategies to drive the successful launch, sales, and profitability of Nothing IOTs in a specific country. This role focuses on mid-to-long-term strategic planning, end-to-end product lifecycle management, and achieving key financial and operational metrics. The GTM Manager ensures alignment between global objectives and local market execution, delivering sustainable growth and profitability.

Key Responsibilities:

1. Market Analysis and Opportunity Identification

• Conduct comprehensive market analysis to identify growth opportunities, focusing on:
• Consumer Insights: Understand local consumer preferences, purchasing behavior, and demand drivers.
• Market Overview: Analyze overall market size, growth trends, and demand patterns.
• Price Segments: Evaluate product positioning across different price tiers to optimize market coverage.
• Competitor Analysis: Monitor competitors products, pricing, promotions, and market share to identify gaps and opportunities.
• Internal Capabilities: Assess the companys strengths, weaknesses, and product portfolio fit for the market.
• Channel Dynamics: Analyze distribution channels (retail, e-commerce, telecom operators) for efficiency and reach.
• Marketing Trends: Identify effective marketing strategies and campaigns tailored to local preferences.

2. Mid-to-Long-Term Strategic Planning

• Roadmap Development: Create and maintain a strategic roadmap for product launches, market/channel expansion, and growth initiatives in the country, aligning with global product strategies.
• P&L Projection: Create and maintain a multiple year P&L projection that achieves the business goal, including revenue, gross margin, and net contribution.

3. End-to-End Product Lifecycle Management

• 4P GTM Strategy:
• Product: Select IOT models and configurations to meet market needs.
• Place: Determine target customer segments and optimal distribution channels.
• Price: Develop pricing strategies to balance competitiveness and profitability.
• Promotion: Create localized marketing and promotional campaigns to drive sales.
• Pricing/Sales Policy Management:
• Establish initial and PLC pricing strategies based on market and competition.
• Adjust pricing and sales policy dynamically in response to market conditions, competition, and lifecycle stage.
• Manage promotional budgets to optimize sales expenses.
• Inventory Management:
• Forecast total lifecycle demand and ensure supply aligns with market needs.
• Implement rolling demand forecasts to adapt to market changes.
• Manage channel inventory allocation to maintain healthy stock level (DOS).

4. Business Operations and Financial Management

• Profitability Oversight: Monitor and optimize key financial metrics, including gross sales, expenses, and net profit.
• Cost Control: Manage sales and marketing expenses to maximize return on investment.
• Performance Tracking: Use data-driven insights to evaluate sales performance, channel efficiency, and campaign effectiveness.

5. Cross-Functional Collaboration

• Work closely with global product, marketing, channel, and supply chain teams to ensure seamless execution of GTM strategies.
• Partner with local distributors, retailers, and telecom operators to expand market reach and strengthen relationships.
• Coordinate with regulatory teams to ensure compliance with local laws, certifications, and import requirements.