Social Media Website & Digital Marketing Executive

1. Role Summary

We are looking for a hands-on Digital Marketing Executive who can manage social media, basic website updates, Meta (Facebook & Instagram) ads, Google & ChatGPT-based research/content, and support with “whatever is needed” to grow the brand online.

This is a do-it-all digital role – from making reels and posts, to fixing website issues, running ads, and analysing what is working vs what is not.

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2. Key Responsibilities

A. Social Media Management (Instagram, Facebook, YouTube Shorts, etc.)

• Plan and execute monthly content calendar
• Create and post:
• Reels
• Static posts & carousels
• Stories & highlights
• Write engaging hooks, captions, hashtags & CTAs
• Reply to DMs, comments and manage basic community engagement
• Coordinate for photos/videos when needed

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B. Content Creation & AI (ChatGPT, etc.)

• Use ChatGPT to:
• Generate content ideas
• Draft scripts, captions, ad copy, emails
• Do trend/competitor research
• Prepare basic documents, checklists, and summaries
• Design posts on Canva or similar tools
• Edit short videos using mobile/desktop apps (CapCut / InShot / VN etc.)

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C. Website Management & Fixes

• Make basic website changes/updates such as:
• Updating banners, images, text, prices, offers
• Adding/removing sections, FAQs, and basic pages
• Ensuring links, forms, buttons are working
• Coordinate with developer (if needed) for bigger technical changes
• Keep website aligned with ongoing campaigns and social media
• Ensure basic mobile-friendliness and clean layout

(If your site is on WordPress/Shopify/etc., they should be willing to learn and manage the backend.)

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D. Facebook & Instagram Ads (Meta Ads)

• Set up and manage Meta Ads (Facebook + Instagram):
• Creating campaigns, ad sets and ads
• Selecting objective (traffic, reach, engagement, conversions, etc.)
• Choosing audiences, placements, budget, and schedule
• Monitor ads daily:
• Pause poor-performing ads
• Scale or tweak better-performing ones
• Prepare simple weekly ad performance reports:
• Spend vs results
• Best creatives
• What to continue/stop/try next

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E. Google & Digital Research

• Use Google + YouTube to:
• Research new ideas, industries, trends
• Find references, competitors, best practices
• Learn how to fix small website / ad / technical issues
• Keep a “What works / What doesn’t” log:
• Document learnings
• Suggest what to continue, stop or improve

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F. Analytics & Reporting

• Track and report:
• Follower growth
• Reach, views & engagement
• Website traffic (if access provided)
• Ad performance (CPM, CPC, CTR basics)
• Share weekly and monthly summary:
• What was done
• What worked
• What did not work
• What’s planned next

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G. General Support (“Do Whatever Is Needed” Mindset)

• Help out with:
• Basic admin work around marketing
• Co-ordinating with designers, agencies, printers, influencers, etc.
• Offline marketing tasks if required (events, shoots, etc.)
• Be ready to learn, figure things out, and take ownership instead of waiting for step-by-step instructions.

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3. Reporting & Structure

• Reports to: Founder / Marketing Head
• Reviews:
• Weekly work review
• Monthly performance review (based on clear KPIs)

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4. Key Performance Indicators (KPIs)

Output

• Minimum X reels per week (e.g., 3–5)
• Minimum X posts per week (e.g., 3–5)
• Website updated as per campaigns (no outdated banners/offers)

Social Performance

• Consistent monthly growth in:
• Reach
• Engagement
• Followers (no fake/paid followers)

Ads Performance

• Ads running without big mistakes (wrong links, wrong creatives, etc.)
• Basic improvement in:
• Cost per result
• Click-through rate (CTR)
• Overall quality of traffic

Behavioural

• On-time delivery
• Clear communication
• Ability to suggest what is needed vs not needed
• Ownership and problem-solving attitude

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5. Skills & Requirements

Must-Have Skills

• Strong understanding of Instagram & Facebook
• Basic experience with Meta Ads Manager (or willingness to learn fast)
• Social media content writing (English / Hinglish)
• Canva / basic design skills
• Basic video editing skills (mobile apps okay)
• Comfortable using ChatGPT + Google daily

Good-to-Have

• WordPress / Shopify / website builder experience
• Google Analytics / Meta Pixel basics
• Experience in a startup or D2C brand

Education & Experience

• Any graduate/undergraduate
• 0–2 years relevant experience (freshers with strong skills/portfolio can apply)

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6. Work Style & Culture Fit

We are looking for someone who:

• Takes ownership and figures things out
• Is not afraid to learn new tools (ads, website, AI, etc.)
• Is proactive in saying:
• “This is not working, we should stop this”
• “This is working, we should do more of this”
• Loves experimenting with content, hooks and creatives
• Understands that in a small team, “role = everything needed to grow”

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7. Compensation & Growth

• Salary: ₹12,000 per month (fixed)
• Performance-based incentives / increments possible after review
• Fast growth for candidates who show ownership + results

Job Type: Full-time

Pay: ₹12,000.00 per month

Work Location: In person