Social Media Strategist (Sector 132, Noida)

Responsibility

• Develop and implement comprehensive digital/ social media strategies to achieve client goals and maximize ROI.
• Create and curate engaging content for various social media platforms such as Instagram, Twitter, LinkedIn, Facebook and YouTube.
• Collaborate with clients to understand their business objectives and translate them into digital media strategies and tactics and prepare calendars and scheduling.
• Monitor and analyse social media trends, insights, and best practices for continuous improvement.
• Proactively identify opportunities to expand client social media programs and present new ideas to drive business growth
• Engage with followers, respond to queries in a timely manner, and monitor customer reviews.
• Lead and mentor a team of digital media specialists, providing guidance and support in campaign planning, execution, and optimization.
• Serve as the social media guru, educating and empowering our clients to harness the power of these channels
• Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
  

Qualifications

• Proven work experience as a Social Media Strategist or similar role in the advertising, digital marketing, or related industry.
• Expertise in multiple social media platforms and understanding of each platform's best practices.
• Solid knowledge of Social Media, SEO, keyword research, and Google Analytics.
• Excellent communication, writing, and editing skills.
• Creative mind-set with a strong ability to generate innovative ideas.
• Experience with social media management tools (e.g., Canvas, Hootsuite, Buffer, and Sprout Social).
• Strong analytical skills and data-driven thinking.
• Expertise in client handling, Client Business requirements & Proposal.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.