Social Media Storyteller – Health & Wellness

Social Media Storyteller – Health & Wellness 📍 Location: Gurgaon (Hybrid) | 🕐 Full-Time | 🗓️ 5.5 Days Working 🚀 About the Role Can you turn a gallbladder surgery into a thumb-stopping Instagram Reel? Can you write a caption that makes people laugh, learn, and click save — all at once? At HexaHealth, we’re building India’s most trusted health-tech brand, and we need a social-first storyteller who can bring emotion, humour, clarity, and urgency into healthcare communication. As our Social Media Storyteller – Health & Wellness , you'll be part of a high-energy brand team that writes the health content no one skips. You’ll collaborate with designers, video editors, doctors, and marketers to build content that educates, entertains, and drives performance. 🎯 Key Responsibilities Craft snappy, smart, and insightful copy for Instagram Reels, carousels, memes, and LinkedIn posts. Build and manage social content calendars aligned with health observance days, platform trends, and internal campaigns. Collaborate with video editors, designers, and content creators to conceptualise and execute scroll-stopping content. Own the brand voice across platforms — from captions and DMs to comment responses. Stay plugged into trending formats, hooks, audio, and hashtags and pitch fresh ideas weekly. Write effective post scripts, CTAs, thumbnails, and captions that drive engagement. Use platform analytics and post insights to identify what’s working — and evolve content accordingly. ✅ You’re a Great Fit If You: Have 2 –4 years of hands-on experience writing social media content (brand, agency, or creator-side). Are obsessed with Instagram, YouTube Shorts, Reddit, and Twitter/X — and know what makes content stick. Can write fluently in English and Hinglish , with cultural sharpness and relatability. Know how to switch between meme, expert, newsy, inspirational, and conversational tones. Understand the basics of engagement metrics, performance hooks , and A/B testing of content formats. Can manage a monthly content calendar while reacting to trends in real-time. 🌟 Bonus Points For: Prior experience with meme pages, youth brands, creator collabs , or community-first content. Worked on content for health, wellness, or lifestyle platforms. Experience handling medical content as a social media writer is an added advantage. Ability to script for voiceovers, thumbnails , or contribute to content idea boards. Built or grown a personal/influencer presence on Instagram, Twitter, or LinkedIn. 📈 Why Join HexaHealth? Work at the intersection of storytelling, tech, and meaningful impact Own the social voice of a fast-growing, VC-backed health-tech brand Collaborate with doctors, designers, creators, and marketers who value bold ideas Get real-time feedback, creative freedom, and resources to experiment and grow Influence content that shapes how India talks about surgeries, recovery, and care 📩 How to Apply Send us: Your LinkedIn profile 3–5 examples of social posts or campaigns you’ve written/created (or links to IG/LinkedIn pages you’ve worked on) A short note answering: “What’s a recent Reel or meme in the health or wellness space that you loved — and why?” Show more Show less