Social Media Specialist

Key responsibilities:- Strategy development: Create and execute social media strategies aligned with company goals to increase brand awareness and engagement.  Content creation: Develop, create, and publish engaging content, including text, images, and videos, tailored for different social media platforms.  Account management: Manage and maintain social media accounts, including scheduling posts and creating content calendars.  Community engagement: Monitor social media channels and actively respond to comments, messages, and other interactions to foster community.  Performance analysis: Analyze social media analytics to track key metrics, understand what's working, and make data-driven adjustments to strategies.  Campaign management: Develop and manage social media campaigns, which may include managing advertising budgets and paid social media ads.  Trend monitoring: Stay up-to-date on the latest social media trends, platform changes, and competitor activities.  Qualifications and skills:- Experience: 1-3 years of experience managing social media channels for a brand or agency.  Platform knowledge: Proficiency with major social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube.  Technical skills: Experience with social media management and scheduling tools, as well as content creation software like Adobe Creative Suite or Canva.  Analytical skills: The ability to analyze data, interpret metrics, and use insights to improve strategy.  Communication skills: Excellent written and verbal communication, with strong copywriting and proofreading abilities.  Creativity: Ability to create appealing and creative digital content.  EXCEL : Have the knowledge of EXCEL SHEETS. GOOGLE MY BUSINESS ACCOUNT handling . Lead generation