Job Description

Your Key Responsibilities Strategic Ownership Develop and execute platform-specific content strategies aligned with marketing and product goals. Identify rising platforms, shifting audience behaviors , and whitespace opportunities (Reddit, niche communities, Threads, etc.). Align social activities with full-funnel awareness engagement conversion journeys. Leadership Profile Building Manage and grow executive profiles on LinkedIn, ensuring thought leadership is established and sustained. Work closely with leadership to create high-quality posts, newsletters, engagement actions, and follower development. Build brand trust and visibility through personal + brand account synergy . Content Writing & Brand Voice Write social-first, platform-optimized content with strong hooks, value delivery, and brand consistency. Create concise and compelling copy for short-form posts, carousels, videos, and ads. Ensure adherence to design language and visual hierarchy while briefing or collaborating with design teams. Community Engagement & Growth Foster meaningful conversations respond to DMs, comments, and mentions promptly and strategically. Actively participate in and engage with industry groups, community spaces, Reddit threads, and partner content. Explore employee advocacy and support internal champions with curated content. Platform & Ads Experience Execute and optimize campaigns using social media ad platforms (LinkedIn Ads, Meta Business Suite, etc.). Segment and target audiences using platform data, Sales Navigator insights, and CRM feedback. Drive measurable KPIs: reach, engagement, CTR, follower growth, and campaign-specific outcomes. Performance Analysis Create and share performance dashboards regularly, highlighting insights and opportunities. Run A/B tests on formats, tones, timing, and content categories to constantly improve impact. Benchmark against competitors and identify creative/social whitespace to capitalize on. Requirements 3-5 years of B2B social media experience preferably in SaaS or healthcare tech. Excellent command of LinkedIn both organic and paid with strong understanding of Sales Navigator. Proven ability to write , edit , and craft compelling brand and leadership content. Familiarity with Reddit engagement , social listening , and platform communities. Understanding of design systems, layout, and visual direction (while not being a designer). Experience working with cross-functional teams including SEO, content, product, and sales.