Social Media Specialist

Mavlers
Mavlers is a sub-brand of Uplers, it is a full service digital marketing and technology partner Mavlers is a reservoir of marketing mavericks Our core is inspired by clients' appetite for ingenious ideas and ginormous goals We help clients with strategic and cutting-edge technology Mavlers stands out as a beacon of innovation, creativity, and client-centricity, Shift-timings: 10:00am to 7:00pm Job Description: The Social Media Specialist will independently manage and execute social media content strategies for Mavlers, leveraging a strong understanding of LinkedIn and YouTube growth tactics They will lead initiatives to create, repurpose, and optimize content tailored for platforms like LinkedIn, YouTube, Instagram, X, and Facebook With a focus on platform-specific algorithms, audience engagement, and viral trends, the specialist will play a pivotal role in building an engaged community, enhancing brand visibility, and fostering meaningful connections with agency owners and senior decision-makers in the B2B and B2C industries, Key Responsibilities: Develop and execute platform-specific content strategies, including content calendars, to maximize reach and engagement on LinkedIn, YouTube, Instagram, Facebook, and X, Repurpose blogs, webinars, and video content into tailored formats optimized for each platform's audience and trends, Develop & execute strategies to build an engaged community on LinkedIn based on our desired target audience so as to maximize impact of content created, Online Reputation Management on LinkedIn, YouTube, Meta, and X to build and nurture an engaged community of senior decision makers across the globe, Ensure content is mapped with the target audiences journey and is crafted to drive audience resonance, leveraging a deep understanding of platform algorithms, especially on LinkedIn and YouTube, Optimize YouTube content with SEO-focused titles, descriptions, tags, and thumbnails to enhance discoverability and audience growth, Track, analyze, and report on performance metrics (impressions, reach, engagement) across platforms to refine strategies and improve ROI, Build end to end podcast funnel from ideating influencers and speakers to post-production promotion to leverage content to maximize impact (brand visibility & authority) Collaborate with video editors, graphic designers, and leadership to deliver cohesive, high-quality, and impactful content aligned with brand objectives, Stay updated on emerging social media trends, viral formats, and algorithm changes to improve content performance continuously, Skills Required: Expertise in LinkedIn and YouTube growth strategies, including SEO, community building, and audience engagement, Strong understanding of platform-specific algorithms, trends, and best practices for LinkedIn, YouTube, Instagram, Facebook, and X, Ability to develop content strategies tailored to agency owners and senior decision-makers in B2B/B2C industries, Proficiency in content writing for content creation across said platforms, Deep understanding of tools like YouTube Analytics, LinkedIn Analytics, and other performance monitoring platforms, Advanced knowledge of repurposing content (eg, blogs, videos) into platform-specific formats to drive engagement, Excellent storytelling skills with a focus on creating viral and shareable content, Analytical mindset with the ability to track performance metrics and refine strategies based on insights, Strong collaboration skills to work effectively with video editors, designers, and leadership, Capability to work independently, take ownership, and deliver high-quality results with minimal supervision, Education, Expertise & Experience: 3+ years in social media management or related roles, Proven portfolio showcasing successful social media campaigns and community-building initiatives, Strong understanding of the marketing industry and its trends, particularly in the B2B space, Benefits: Medical and Accidental Insurance Learning and Development Company Laptop & Internet Reimbursement Night Shift for Women Parental Leaves Emergency Loans Potential Individual Earning Opportunities #Mavlers Philosophy The Feeling of Family Team-Spirit & Unity Over Everything Got Your Back No Matter What Trust in the Team