Social Media Specialist

Social Media Strategy & Execution

• Develop and execute a social media strategy aligned with GolfBioMechs mission, vision, and marketing goals — including brand building, lead generation, engagement, and community growth
  
• Manage day-to-day posting and content scheduling on platforms such as Instagram, Facebook, LinkedIn, YouTube, Twitter/X, TikTok (depending on target audience)
  
• Create content calendars, theme series, campaigns, and content pillars (e.g. “Myth Decoded,” “Biomechanics Insights,” “Client Stories,” “Drills in 1 Minute,” etc.)
  
• Monitor trends in golf, biomechanics, fitness, and social media (e.g. Reels, Shorts, AI tools) and adapt content accordingly
  

Content Creation & Copywriting

• Write clear, persuasive, and engaging content for social posts, captions, short-form video scripts, blog posts (or website articles), email newsletters, and ad copy
  
• Translate technical or scientific concepts (e.g. biomechanics, motor learning, movement principles) into accessible, relatable language
  
• Produce multimedia content—photos, videos, infographics, animations (in collaboration with designers / videographers)
  
• Use storytelling: share success stories, transformations, behind-the-scenes, “how we invented / tested,” myth-busters, etc.
  

Community Engagement & Growth

• Respond to comments, DMs, mentions, queries on social platforms in a timely, brand-aligned voice
  
• Engage with relevant communities (golf pages, biomechanics, movement science, sports science) to build awareness and network
  
• Collaborate with influencers, golfers, coaches, and partners for content crossovers or promotional posts
  

Analytics, Reporting & Optimization

• Track key performance metrics (reach, engagement, follower growth, website clicks, conversions)
  
• Provide monthly (or bi-weekly) reports with insights and recommendations
  
• Use data to refine content strategy, posting times, formats, and messaging
  
• Run small-scale A/B tests (e.g. caption styles, image vs. video) and optimize accordingly
  

Collaboration & Brand Consistency

• Work closely with the founder, biomechanics team, technical team, and any designers/video editors
  
• Ensure all content aligns with brand voice (authentic, scientific yet friendly, confident, myth-challenging)
  
• Maintain consistency in visual identity, tone, messaging, hashtags, and brand standards
  
• Assist with campaign launches (e.g. new service, app onboarding, events) by creating supporting content
  

Required Skills & Qualifications

• Proven experience (2–4+ years) as a Social Media Manager, Content Writer, or similar role
  
• Strong writing skills with ability to simplify technical / scientific content for a general audience
  
• Good understanding of social media platforms, algorithms, and best practices
  
• Basic skills in content creation tools (e.g. Canva, Adobe Spark, video editing apps)
  
• Ability to ideate and execute creative content formats (Reels, carousels, short videos)
  
• Analytical mindset — comfort working with metrics, dashboards, insights
  
• Self-driven, proactive, comfortable working in a startup/fast-evolving environment
  
• Passion for golf, biomechanics, sports science, or movement science is a plus
  
• Good interpersonal and communication skills
  

Preferred / Nice-to-Have

• Background or interest in sports science, biomechanics, motor learning, golf instruction
  
• Experience with paid social media / ad campaigns
  
• Experience with influencer outreach / collaborations
  
• Familiarity with SEO and blog content optimization
  
• Basic video recording & editing skills (e.g. trimming, captions, transitions)
  
• Exposure to or interest in mobile apps / tech-based sports training
  

Performance Metrics & Goals

Possible KPIs in first 6–12 months:

• Increase in social media followers (X% growth)
  
• Engagement rate (likes, comments, shares) above benchmark
  
• Click-throughs from social media to website / landing pages
  
• Conversion rate from social media leads to trial / session signups
  
• Content cadence / consistency (e.g. minimum posts / week)
  
• Improved metrics per content type (videos, carousels)
  
• Positive community sentiment, mentions, shares of content