Golf Biomech

Social Media Strategy & Execution Develop and execute a social media strategy aligned with GolfBioMechs mission, vision, and marketing goals — including brand building, lead generation, engagement, and community growth Manage day-to-day posting and content scheduling on platforms such as Instagram, Facebook, LinkedIn, YouTube, Twitter/X, TikTok (depending on target audience) Create content calendars, theme series, campaigns, and content pillars (e.g. “Myth Decoded,” “Biomechanics Insights,” “Client Stories,” “Drills in 1 Minute,” etc.) Monitor trends in golf, biomechanics, fitness, and social media (e.g. Reels, Shorts, AI tools) and adapt content accordingly Content Creation & Copywriting Write clear, persuasive, and engaging content for social posts, captions, short-form video scripts, blog posts (or website articles), email newsletters, and ad copy Translate technical or scientific concepts (e.g. biomechanics, motor learning, movement principles) into accessible, relatable language Produce multimedia content—photos, videos, infographics, animations (in collaboration with designers / videographers) Use storytelling: share success stories, transformations, behind-the-scenes, “how we invented / tested,” myth-busters, etc. Community Engagement & Growth Respond to comments, DMs, mentions, queries on social platforms in a timely, brand-aligned voice Engage with relevant communities (golf pages, biomechanics, movement science, sports science) to build awareness and network Collaborate with influencers, golfers, coaches, and partners for content crossovers or promotional posts Analytics, Reporting & Optimization Track key performance metrics (reach, engagement, follower growth, website clicks, conversions) Provide monthly (or bi-weekly) reports with insights and recommendations Use data to refine content strategy, posting times, formats, and messaging Run small-scale A/B tests (e.g. caption styles, image vs. video) and optimize accordingly Collaboration & Brand Consistency Work closely with the founder, biomechanics team, technical team, and any designers/video editors Ensure all content aligns with brand voice (authentic, scientific yet friendly, confident, myth-challenging) Maintain consistency in visual identity, tone, messaging, hashtags, and brand standards Assist with campaign launches (e.g. new service, app onboarding, events) by creating supporting content Required Skills & Qualifications Proven experience (2–4+ years) as a Social Media Manager, Content Writer, or similar role Strong writing skills with ability to simplify technical / scientific content for a general audience Good understanding of social media platforms, algorithms, and best practices Basic skills in content creation tools (e.g. Canva, Adobe Spark, video editing apps) Ability to ideate and execute creative content formats (Reels, carousels, short videos) Analytical mindset — comfort working with metrics, dashboards, insights Self-driven, proactive, comfortable working in a startup/fast-evolving environment Passion for golf, biomechanics, sports science, or movement science is a plus Good interpersonal and communication skills Preferred / Nice-to-Have Background or interest in sports science, biomechanics, motor learning, golf instruction Experience with paid social media / ad campaigns Experience with influencer outreach / collaborations Familiarity with SEO and blog content optimization Basic video recording & editing skills (e.g. trimming, captions, transitions) Exposure to or interest in mobile apps / tech-based sports training Performance Metrics & Goals Possible KPIs in first 6–12 months: Increase in social media followers (X% growth) Engagement rate (likes, comments, shares) above benchmark Click-throughs from social media to website / landing pages Conversion rate from social media leads to trial / session signups Content cadence / consistency (e.g. minimum posts / week) Improved metrics per content type (videos, carousels) Positive community sentiment, mentions, shares of content