Social Media Specialist

Well-versed with–Facebook adverts paid promotions on different social media platforms, SMO, Social media

ad creation and promotion, and Google adverts.

• Community Creation & Management through all social media platforms and online sites e.g. Quora,

Reddit, Wiki how etc.

• Should have managed multiple social media accounts

• Should be well-versed in generating reports for the campaigns handled.

• Should have intrinsic knowledge of the inner working of social media marketing tools and their

settings

• Regularly checking the technical health of each sm platform - Respond and react to changes within

social networks, changes in functionality, methods of engagement , etc.

• Social Media Listening/ Monitoring (Using relevant tools)

• Designing and implementing social media strategy to align with business goals

• Regularly track the performance of posts and derive insights to propose future strategies for all

accounts and present the same.

• Creating Monthly Content Calendar

Job Requirement

• Handling Paid Activities - Post Boosting, Basic Campaign Creation on FB, Google.

• Achieving Weekly/Monthly targets set for individual brands

• Perform research on current benchmark trends and Audience Analysis for brands.

• Generate, edit, publish and share engaging content daily (e.g. original text, photos, vid eos, and news)

• Suggest and implement new features to develop brand awareness.

• Stay up-to-date with current technologies and trends in social media, design tools, and applications

• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews

• Weekly KPIs updates and presenting to management

• Analyse customer expectations according to past social media activity

• Establish relationships with social media influencers to develop a strong network

• Ensure brand consistency in copy through tone, voice, and terminology

• Create actionable plans to both grow and maintain followers Mainly for the BIG 4 social media platforms i.e., Twitter, Facebook, Instagram, YouTube, and also other platforms like LinkedIn, Reddit, Quora, Pinterest, etc. Show less