Social Media & Meta Ads Specialist

🚴‍♂️ Social Media & Meta Ads Special

st
🕒 Full-time | 📍 Ludhiana / Rem

ote🏢 Vesco Cycles – Make in India Bicycle Br

and🔗 Website: vescocycles.

o

⸻💼 About Vesco Cyc

lesWe’re a fast-growing Indian bicycle brand offering everything from kids’ bikes to rugged mountain cycles. As we expand online, we’re looking for someone passionate about social media and performance marketing to join our creative te

m

⸻🎯 Your Day-to-Day Responsibiliti

es: • Plan, execute, and optimize Meta (Facebook + Instagram) ad campaigns to drive brand awareness and sal

es. • Manage Vesco’s Instagram: schedule posts/reels, coordinate with creators, and maintain a content calend

ar. • Analyze campaign performance using Meta Ads Manager and Instagram Insights; report metrics like ROAS, CPC, C

TR. • Collaborate with creators and in-house teams to align content with brand tone and cycling tren

ds. • Stay up-to-date with Instagram trends, reel formats, and algorithm shifts to refine strate

gy. • Manage community engagement—respond to DMs, comments, and collaborate with influence

rs. • Optimize content and campaigns based on data to grow engagement and conversio

s

⸻🔧 What You Bri

ng: • 1–3 years of hands-on experience with Meta Ads—campaign setup, targeting, budgeting, and optimizati

on. • Experience managing a brand’s Instagram account using tools like Meta Business Suite, Later, Hootsui

te. • Strong analytical skills to interpret ad performance data and improve resul

ts. • Creative eye for content—able to coordinate with designers, videographers, and UGC creato

rs. • Excellent communication and writing skills for captions and brief coordinati

on. • Organized and disciplined with a content-first minds

t

⸻🌟 Key Requisite (Must-Hav

e):You should be highly updated on the latest AI tools and know how to leverage them to enhance workflows, content creation, insights, and productivity within the organizati

n

⸻💡 Bonus Skil

ls: • Experience in cycling, sports, or lifestyle brand marketi

ng. • Familiarity with influencer/UGC collaborati

on. • Basic design or editing skills (Canva, Adobe tool

s). • Experience managing multi-channel content (YouTube, TikTok, LinkedI

n). • Awareness of SEO practices for social conte

t

⸻💻 Work Set

up: • Open to both on-site (Ludhiana) and remote applican

ts. • Flexible working hours for the right f

t

⸻📩 How to App

ly:Send your CV, portfolio link, and a short note on your Meta Ads and Instagram experience to admin@vescocycles.com or apply directly through Linked