Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist

Department:

Location:

Reporting To:

Immediate joiners preferred.

Job Overview

Google Ads & Meta Campaigns Specialist

Key Responsibilities

• Campaign Management:

• Plan, launch, and optimize paid campaigns on Google Ads and Meta (Facebook & Instagram)
• Manage budgets, bids, and pacing to maximize ROI
• Conduct A/B testing on creatives, audiences, and placements

• Strategy & Execution:

• Develop full-funnel ad strategies aligned with business goals
• Perform keyword and audience research to refine targeting
• Collaborate with creative teams to produce high-performing ad assets

• Analytics & Reporting:

• Monitor campaign performance using Google Analytics, Meta Ads Manager, and other tools
• Generate actionable insights and performance reports
• Recommend optimizations based on data trends and KPIs

• Innovation & Growth:

o  Stay updated on platform changes, algorithm updates, and industry trends

o  Explore emerging ad platforms (e.g., Twitter, LinkedIn) as needed

o  Contribute to quarterly planning and performance reviews

Qualifications

• 1-2 years of hands-on, proven experience managing Google Ads and Meta campaigns
• Strong understanding of performance marketing metrics (CTR, ROAS, CPA, etc.)
• Proficiency in Google Ads, Meta Ads Manager, and Google Analytics
• Excellent copywriting and ad creative ideation skills
• Experience with eCommerce, lead generation, or B2B campaigns is a plus
• Strong communication and stakeholder management skills
• Candidates should reside in areas that allow for easy daily travel to Coimbatore.

Perks

Competitive and as per the industry standards.

If interested, send in your resumes to hr@xploreintellects.com