Xplore IT Corp

Job Title: Social Media Marketing Specialist Department: Digital Marketing Location: Coimbatore/Onsite Reporting To: Digital Marketing Manager Immediate joiners preferred. Job Overview We’re seeking a data-driven and creative Google Ads & Meta Campaigns Specialist with proven experience to lead paid media efforts across Google and Meta platforms. This role is pivotal in driving ROI-focused campaigns, optimizing performance, and crafting compelling ad strategies that convert. Key Responsibilities Campaign Management: Plan, launch, and optimize paid campaigns on Google Ads and Meta (Facebook & Instagram) Manage budgets, bids, and pacing to maximize ROI Conduct A/B testing on creatives, audiences, and placements Strategy & Execution: Develop full-funnel ad strategies aligned with business goals Perform keyword and audience research to refine targeting Collaborate with creative teams to produce high-performing ad assets Analytics & Reporting: Monitor campaign performance using Google Analytics, Meta Ads Manager, and other tools Generate actionable insights and performance reports Recommend optimizations based on data trends and KPIs Innovation & Growth: o Stay updated on platform changes, algorithm updates, and industry trends o Explore emerging ad platforms (e.g., Twitter, LinkedIn) as needed o Contribute to quarterly planning and performance reviews Qualifications 1-2 years of hands-on, proven experience managing Google Ads and Meta campaigns Strong understanding of performance marketing metrics (CTR, ROAS, CPA, etc.) Proficiency in Google Ads, Meta Ads Manager, and Google Analytics Excellent copywriting and ad creative ideation skills Experience with eCommerce, lead generation, or B2B campaigns is a plus Strong communication and stakeholder management skills Candidates should reside in areas that allow for easy daily travel to Coimbatore. Perks Competitive and as per the industry standards. If interested, send in your resumes to hr@xploreintellects.com