Social Media Marketing Specialist

Company Description

The Lifeline Hospitals is dedicated to providing compassionate, accessible, and high-quality healthcare to the community. Our focus is on enhancing lives and preserving health with kindness, integrity, and respect. As a trusted and respected healthcare provider, we strive to uphold values that positively impact the well-being of our community. Join us in delivering exceptional care and making a difference every day.

Role Description

This is a full-time, on-site role for a Social Media Marketing Specialist located in Chennai. The specialist will be responsible for planning, creating, and managing social media strategies and content to enhance brand visibility. Daily tasks include developing content calendars, monitoring engagement metrics, launching targeted campaigns, and collaborating with the marketing team to ensure alignment with broader business objectives. The role also includes analyzing analytics to improve and optimize social media performance, ensuring an impactful digital presence for The Lifeline Hospitals.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation
• Experience in Digital Marketing and general Marketing strategies
• Strong Communication skills, including written, verbal, and interpersonal communication abilities
• Knowledge of social media analytics tools and campaign management platforms
• Ability to work collaboratively and adapt to a fast-paced environment
• Prior experience in healthcare marketing is a plus
• Bachelor’s degree in Marketing, Communications, or a related field