Social Media Marketing Specialist

Company Description

IFFCO Urban Gardens is a leader in providing innovative and sustainable plant care solutions for urban spaces. Our products cater to the needs of urban gardeners and communities, making plant care accessible, efficient, and eco-friendly. From plant food to soil conditioners, we offer a comprehensive range of solutions to promote healthy and vibrant plant growth.

Role Description

We’re looking for a dynamic and creative - Social Media Marketing Executive to join our growing team. This role is perfect for someone with a flair for storytelling, a good aesthetic sense, and hands-on experience in content creation across digital platforms and a marketing bend-of-mind.

Digital & Social Media Marketing

• Plan, create, and manage content across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) aligned with brand tone and marketing objectives.
• Collaborate with design and content teams (in-house/agency) to deliver engaging visual and video content.
• Manage social media calendars, engagement, and performance tracking.
• Support influencer collaborations and digital partnerships.
• Monitor trends and suggest creative ideas to enhance brand presence and engagement.

Offline Marketing & Events

• Assist in planning and executing brand events, exhibitions, and on-ground activations (e.g., garden fairs, nursery collaborations, workshops).
• Coordinate with vendors, event partners, and internal teams for seamless execution.
• Support in-store branding and POS (Point of Sale) material requirements.
• Collect event insights, customer feedback, and participation reports for evaluation.

Brand & Communication Support

• Contribute to campaign planning and execution across digital and offline media.
• Coordinate with the sales team for local marketing support and BTL activities.
• Ensure consistent brand voice and identity across all touchpoints.
• Assist in internal brand communication, marketing collaterals, and PR initiatives.

Desired Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• 2+ years of experience in social media, brand marketing, or digital communication.
• Strong understanding of social media trends, tools, and analytics.
• Basic knowledge of photography, reels, and creative content planning.
• Excellent communication and coordination skills.
• A passion for plants, sustainability, and lifestyle branding is a big plus! 🌱

Why Join Us?

• Work with a brand that blends creativity with purpose
• Opportunity to learn and grow in a fast-paced environment
• Friendly team, flexible culture, and hands-on learning

CTC:

Interested candidates can send your resume to:

harjas.manral@aquagt.in