Social Media Marketing Specialist

Company Description

Hobfit is a tech-enabled health platform dedicated to transforming women’s health with science-backed solutions. The platform supports over 500,000 users across 5+ countries, connecting them with 500+ medical professionals and certified coaches. Hobfit offers personalized care by combining medical expertise, AI-powered workouts, habit-driven coaching, and culturally relevant nutrition. Our innovative features include biomarker-based personalization, lab test integrations, in-app calorie and period trackers, and adaptive home workouts. With a focus on a holistic approach, Hobfit empowers women to take control of their health and well-being.

Role Description

We are seeking a full-time Social Media Marketing Specialist to join our on-site team in Faridabad. The specialist will be responsible for creating and managing engaging social media content, developing and executing social media marketing campaigns, and analyzing performance metrics for optimization. Additional responsibilities include collaborating with internal teams to maintain brand consistency across digital platforms and identifying new social media trends to expand our reach and engagement.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation
• Experience with Digital Marketing and general Marketing strategies
• Strong Communication skills, both written and verbal
• Ability to analyze social media performance metrics and optimize campaigns
• Creative thinking and attention to detail
• Experience with health and wellness industries is an added advantage
• Bachelor’s degree in Marketing, Communications, or a related field preferred