Social Media Marketing Specialist

Social Media Marketing Specialist

Kolkata (On-site)

4 - 5 LPA

Minimum 2 Years

About The Role:

Social Media Marketing Specialist

Key Responsibilities:

• Plan, build, and execute end-to-end Facebook Ads campaigns using Meta Ads Manager, including campaign structure, audience segmentation, budget allocation, and bidding strategies.
• Conduct A/B testing for creatives, headlines, ad copy, and audience targeting to improve CTR and conversion rates.
• Utilize Custom Audiences and Lookalike Audiences for advanced targeting and retargeting strategies.
• Optimize campaigns based on key performance indicators (KPIs) such as CTR, CPC, CPM, CPA, ROAS, and engagement rates.
• Implement pixel tracking, API integrations, and event setup to ensure accurate data tracking and attribution.
• Monitor performance using Meta Business Suite analytics and prepare detailed reports with actionable insights.
• Stay updated with Meta algorithm changes, ad policy updates, and industry best practices to maintain compliance and effectiveness.
• Collaborate with the creative team to develop high-converting ad creatives using platforms like Canva or Adobe Creative Suite.

Preferred Skills & Experience:

• Proven track record in managing Facebook Ads with budgets of $5K+/month and delivering measurable results.
• Understanding of TikTok Ads, Etsy Ads, and Shopify for cross-platform campaign strategies.
• Strong analytical skills with experience using Google Analytics, UTM parameters, and data visualization tools.
• Knowledge of conversion tracking, attribution modeling, and funnel optimization.
• Bonus: Familiarity with Facebook CAPI (Conversions API) for advanced event tracking.

Qualifications:

• Minimum 2+ years of proven experience managing Facebook/Meta Ads campaigns with measurable ROI.
• Knowledge of Shopify, Etsy, and TikTok ads.
• Proficiency in using Canva to create high-quality graphics and visuals.
• Excellent written and verbal communication skills.
• Proficiency with Meta Ads Manager, Meta Business Suite, and Facebook Audience Insights.
• Experience in setting up and troubleshooting Facebook Pixel and Conversions API.
• Analytical mindset with the ability to interpret data and make data-driven decisions.