Social Media Marketing Specialist

As a Social Media Marketing Specialist at Arcitech, you will play a key role in managing and enhancing our brand's presence across various digital platforms. Your responsibilities will include: - Creating and implementing comprehensive social media plans aligned with our brand objectives and target audience. - Producing engaging and platform-specific content such as text, images, and videos to grow our social media audience. - Identifying and collaborating with influencers to expand our brand's reach and credibility. - Actively engaging with followers, fostering a positive community and addressing inquiries or comments. - Encouraging and curating user-generated content to build community and authenticity around our brand. - Staying updated with the latest social media trends and incorporating relevant strategies to keep our content engaging and fresh. To excel in this role, you should meet the following qualifications: - Proven experience as a Social Media Specialist or in a similar role. - Strong content creation skills encompassing writing, graphic design, and video production. - Familiarity with SEO, web traffic metrics, and social media Key Performance Indicators (KPIs). - Demonstrated creative thinking and problem-solving abilities. - A Bachelor's degree in Marketing, Communications, or a related field is preferred.,