Social Media Marketing Manager

Responsibilities:

1. Social Media Advertisement:

• Develop and execute comprehensive social media advertising strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Create, manage, and optimize sponsored ads to maximize reach and engagement.
• Stay updated on the latest trends and algorithms to ensure effective utilization of social media advertising tools.

2. Campaign Management:

• Plan and implement end-to-end advertising campaigns from concept to execution.
• Monitor and analyze campaign performance, adjusting strategies as needed to achieve optimal results.
• Utilize analytics tools to measure the success of campaigns and provide detailed reports to key stakeholders.

3. Budget Management:

• Develop and manage advertising budgets effectively, ensuring cost efficiency and maximum ROI.
• Provide regular updates on budget utilization and propose adjustments as necessary.

4. Creative Content Development:

• Collaborate with the creative team to develop engaging and visually appealing ad content.
• Ensure that all creative materials comply with brand guidelines and resonate with the target audience.

5. Audience Targeting:

• Conduct thorough market research to identify and target relevant audience segments.
• Utilize audience insights and analytics to refine targeting strategies for optimal campaign performance.

6. Collaboration:

• Work closely with cross-functional teams, including marketing, sales, and creative, to align advertising efforts with overall business goals.
• Liaise with external vendors and agencies as needed for specialized campaigns.

Qualifications:

• Bachelor’s degree in Marketing
• Proven experience in social media advertising and campaign management. In-depth knowledge of social media platforms, advertising tools, and analytics.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced, dynamic environment.

Job Type: Full-time

Pay: Up to ₹50,000.00 per month

Work Location: In person