Social Media Marketing Executive

3 - 5 years

1 - 5 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Summary
As a Social Media Marketing Executive, one will be responsible for developing and executing social media marketing strategiesThis multifaceted role requires a blend of marketing acumen, creativity, and exceptional writing skills to effectively promote our brand and engage with our target audience on different social marketing platforms
  • Key Responsibilities
    Strategy DevelopmentCreate and implement comprehensive social media marketing strategies aligned with the companys objectives and brand identity
  • Content CreationDevelop and curate content for social media platforms, including text, images, videos, and other multimedia elements
  • Platform ManagementManage and maintain social media accounts, engaging with the audience, and fostering meaningful relationships with followers and fans
  • Audience EngagementMonitor and respond to comments, messages, mentions, and interact with the online community
  • Analytics and ReportingRegularly analyze social media analytics and KPIs to assess campaign effectiveness and provide recommendations for improvement
  • Competitive AnalysisStay updated on industry trends and competitor activities to identify opportunities and trends that can be leveraged
  • Content CalendarMaintain a content calendar to schedule and organize social media posts in advance
  • Crisis ManagementDevelop and implement crisis management plans for social media to address any negative comments, controversies, or issues that may arise
  • Content PromotionShare content through appropriate social media channels and collaborate with the marketing team for content promotion
  • Collaborate with cross-functional teams to understand product features, technical specifications and key selling points
  • Qualifications
    Bachelors degree in marketing, communications, journalism, or a related field
  • In-depth knowledge of various social media platforms and their capabilities
  • Excellent writing, editing, and proofreading skills
  • Creative thinking and the ability to generate fresh ideas
  • Strong analytical and problem-solving skills
  • Proficiency in social media management tools, content management systems, and analytics platforms
  • 3+ years of relevant experience
  • How To Apply
    Please submit your resume, portfolio, and a cover letter explaining why youre the perfect fit for this role to hr@metadrob.com
  • Metadrob is an equal opportunity employer
    We celebrate diversity and are committed to creating an inclusive environment for all employees
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