Performance Marketing Expert

5 - 8 years

7 - 11 Lacs

Posted:4 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Overview
We are seeking a highly skilled and experienced Performance Marketing Expert to join our dynamic marketing teamThe ideal candidate will have a proven track record in driving customer acquisition and revenue growth through paid marketing channelsThis role requires a strategic thinker who can develop and execute performance marketing campaigns across various digital platforms, analyze performance metrics, and optimize for maximum ROI
  • Key Responsibilities
    Develop, implement, and manage performance marketing campaigns across multiple channels including search (Google Ads), social media (Facebook, Instagram, LinkedIn, etc.), display advertising, and affiliate marketing
  • Monitor and analyze campaign performance metrics to identify opportunities for optimization and drive continuous improvement
  • Conduct A/B testing to optimize ad creatives, landing pages, and targeting strategies
  • Collaborate with the content and design teams to create compelling ad creatives and landing pages that drive engagement and conversions
  • Manage budgets effectively to ensure cost-efficient marketing spends and achieve target ROI
  • Perform market and competitor research to identify new opportunities and trends in the performance marketing space
  • Utilize advanced analytics and reporting tools to provide detailed campaign performance reports and insights to senior management
  • Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising
  • Work closely with the product and sales teams to align marketing efforts with business goals and objectives
  • Qualifications
    Bachelors degree in Marketing, Business, or a related field
  • 3-5 years of experience in performance marketing, preferably in a mid to senior level role
  • Proven experience with major digital advertising platforms including Google Ads, Facebook Ads Manager, LinkedIn Ads, and others
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
  • Proficiency in web analytics tools such as Google Analytics
  • Experience with A/B testing and optimization methodologies
  • Excellent communication and interpersonal skills
  • Ability to manage multiple projects simultaneously and meet deadlines
  • Strong understanding of SEO and SEM strategies
  • Certification in Google Ads or other relevant platforms is a plus
  • How To Apply
    Please submit your resume, portfolio, and a cover letter explaining why youre the perfect fit for this role to hr@metadrob.com
  • Metadrob is an equal opportunity employer
    We celebrate diversity and are committed to creating an inclusive environment for all employees
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