Social Media Marketing Executive

Company: KashiBnB Location: Initially Remote → may shift to Full-time Office (Varanasi) based on performance Type: Full-time (Laptop & Tracker provided) About Us KashiBnB is a growing hospitality and homestay platform in Varanasi, offering authentic local stays and curated travel experiences. We’re expanding our digital presence and looking for a creative and disciplined Social Media & Content Manager to manage our brand across multiple platforms. Key Responsibilities • Social Media Management: Handle Instagram, Facebook, Twitter (X), and YouTube Shorts accounts under a unified brand name. • Content Creation: • Shoot and edit engaging videos of listed properties. • Capture high-quality property photos (18–20 per property). • Write eye-catching captions and travel-related content. • Graphic Design: Create banners, posters, and promotional designs. • Community Engagement: Actively interact with travel/stay communities, reply to comments/messages, and manage Google Reviews. • Scheduling & Posting: Regular posting, including reels, shorts, and image-based posts, ensuring consistency and growth. • Strategy & Growth: Suggest and implement ideas to strengthen brand presence, with a focus on organic reach (ads may be added later). • Booking Support: Assist in managing inquiries/bookings through social media & WhatsApp Business. • Meetings: Participate in bi-weekly online check-ins and one offline strategy session every 15 days (if local). What We Provide • Company Laptop for official work. • Activity Tracker to monitor productivity during remote work. • Access to all official social media handles. • A supportive and growth-oriented environment. What’s Expected from You • Minimum 5–7 high-quality posts per week (mix of reels, shorts, and static posts). • Timely replies to comments, DMs, and booking-related inquiries. • Consistent property coverage: Each listed property should have at least 18–20 professional pictures and 1–2 reels/shorts. • Monthly review report: Highlighting engagement metrics, follower growth, and suggestions for improvement. • Creativity & Proactiveness: Bring new content ideas, campaign suggestions, and travel trends into our strategy. • Professional discipline: Adherence to timelines, brand tone, and quality standards. • Flexibility: Willingness to shift from remote to office setup in Varanasi if performance does not meet expectations. Requirements • Proven experience in social media/content management (portfolio preferred). • Strong skills in video editing & photo editing (mobile/PC). • Familiarity with travel/hospitality niche a plus. • Creative, disciplined, and proactive in suggesting growth ideas. • Flexible to travel locally for property shoots (Varanasi area). Work Setup & Hours • Initial Setup: Remote, 9 AM – 5 PM (with flexibility for urgent engagements). • Performance-Based Clause: If targets and quality standards are not met, the role will shift to full-time office in Varanasi.