Social Media Marketing Executive

Company Description

Carifer Technologies Private Limited is a global IT service company that delivers solutions to clients across the USA, Australia, Middle East, and Africa. As a trusted technology partner, we empower businesses to leverage IT as a strategic asset. With technology expertise, excellent execution, and a client-centric focus, we have succeeded in multiple technologies and sectors. We have developed products and applications, built technology teams, refined processes, and delivered substantial financial results for clients. We have gained valuable experience working with industry leaders in complex businesses.

Role Description

Role & Responsibilities:

• Build and manage social media calendars across Instagram, Facebook, LinkedIn, Twitter, YouTube.  
• Spot and leverage (

  trends, features (Reels, Shorts, Stories, Threads, etc.)

   for brand growth 
• Create 

  engaging content ideas, hooks, and captions

   aligned with brand tone 
• Proficiency in AI prompt writing 
• Knowledge of product marketing & sales 
• Basic understanding of SEO 
• Collaborate with design & video teams to produce scroll-stopping creatives 
• Manage community engagement (DMs, comments, interactions) 
• Work with paid media team to integrate organic + paid strategy 
• Track analytics, optimize performance, and prepare reports 

Preferred Candidate Profile:

• 1 to 3 years of hands-on social media experience (agency or D2C brand preferred) 
• Excellent copywriting and storytelling skills 
• Strong understanding of brand building + consumer psychology 
• Creative thinker who can ideate fast and execute campaigns quickly 
• Familiar with tools like Meta Business Suite, LinkedIn Campaign Manager, scheduling & analytics platforms 
• Independent worker with quick turnaround and strong attention to detail 
• Must submit examples of past campaigns / content portfolio 
• Experience with Generative AI – Runway, Midjourney, etc., will be preferable  
• Share portfolio & case studies with application