Social Media Marketing Executive

Job description

-.5-2 yrs experience in Social Media Marketing

-Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness

-Oversee day-to-day management of campaigns and ensure brand consistency

-Create, maintain, and grow new and existing social networks, including X, LinkedIn, Pinterest, YouTube, Instagram, Google+, Facebook, and others

-Manage company blog and editorial calendar that aligns with social updates

-Incorporate optimization strategies, analyze data, and research the best ways to increase traffic

-Review the success of campaigns and develop ways to improve

-Oversees all company social media accounts management

-Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

-Research new media platforms, trends, and industry opportunities

-Write effective, concise copy for multiple platforms, websites, and social networks

Responsibilities and Duties

-Plan paid social media strategies and budgets

-Secure new media partnerships

-Drive engagement with social media influencers

-Resolve customer issues through social media

Qualifications and Skills

-Excellent verbal and written communication skills

-Bachelor’s degree

-Experience with Hootsuite, Sprout Social, or HubSpot

-Knowledge of Photoshop, Illustrator, and Google Analytics is an added bonus