Social Media Marketing Associate

Job Description

ABOUT COMPANY: Company Name: IFAS Edutech IFAS Edutech is a leading EdTech company dedicated to providing high-quality online coaching and educational content for competitive exams like CSIR NET, GATE, IIT JAM, and more. With a mission to empower students through top-tier learning resources and expert guidance, we blend technology and education to transform learning experiences across India. Website: www.ifasonline.com JOB OVERVIEW: We are looking for a creative and enthusiastic Junior Social Media Marketing Executive to join our growing marketing team. The ideal candidate should have 6 months to 1 year of experience in managing social media platforms, creating engaging content, and executing campaigns that increase engagement and generate qualified leads. A passion for the education sector and a flair for storytelling are a plus! KEY RESPONSIBILITIES:  Develop and implement social media strategies across platforms like Instagram, Facebook, YouTube, telegram & LinkedIn to increase brand awareness and student engagement.  Create and schedule engaging content (posts, reels, stories, videos, info-graphics) in collaboration with the content and design teams.  Monitor, analyze, and report on performance metrics such as reach, engagement, and conversions.  Execute social campaigns aimed at generating leads for CSIR NET, IIT JAM, GATE & other BSc & MSc entrance coaching programs.  Engage with followers, respond to queries, and manage the online community.  Stay updated with the latest trends, tools, and best practices in social media and EdTech marketing. Show more Show less