Social Media Manager

Location:

About the Company

About the Role

Key Responsibilities

• Own and execute social media strategy for Z Scholar across Instagram, YouTube, LinkedIn, X, and other relevant platforms.
• Plan and manage content calendars, campaigns, engagement activities, and storytelling initiatives.
• Collaborate with design, video, and community teams to maintain consistent brand identity.
• Track and analyze performance metrics, optimize campaigns, and leverage paid social campaigns to boost reach and engagement.
• Stay ahead of trends, memes, and youth culture to keep Zolo’s digital presence fresh, relevant, and impactful.
• Use AI tools (like ChatGPT) for content creation, automation, and data-driven insights.
• Mentor and guide content interns, designers, and video editors to deliver high-quality campaigns.
  

Skills & Traits We Look For

• Hands-on experience managing social media for youth-first, lifestyle, or digital-first brands.
• Proven ability to grow and manage large social handles (Instagram, YouTube, LinkedIn).
• Strong copywriting, scripting, and creative storytelling skills.
• Working knowledge of paid social campaigns, content optimization, and analytics.
• Analytical mindset with attention to detail and ability to iterate campaigns.
• Creative thinker with a pulse on Gen Z and youth trends.
• Excellent communication, collaboration, and leadership skills.
  

Why Join Zolo

• Lead the central brand voice for Zolo and Z Scholar with full creative freedom.
• Work closely with leadership and community teams to shape campaigns that impact India’s student and youth ecosystem.
• High ownership role with direct visibility to strategic business and brand decisions.
• Freedom to experiment, innovate, and grow your personal and professional skills.
• Clear career progression toward Head of Social Media / Digital Marketing Lead as the team scales.
  

Education & Experience

• Education:

  Bachelor’s degree in Mass Communication, Marketing, Journalism, or related fields. MBA/PG in Marketing or Communications preferred but not mandatory.

• Industry:

  Social media, digital-first brands, lifestyle, or performance marketing teams in startups or agencies.

Experience: