Social Media Manager

As a Social Media Manager, you will drive THiNC Institute's social media strategy across YouTube, Instagram, LinkedIn, and Snapchat. You'll help create viral-worthy content, build engaged communities, track the latest trends, and convert followers into future architects and designers. This role requires someone who understands Gen-Z behavior, platform algorithms, and can turn educational content into shareable, engaging experiences that drive both awareness and enrollments.

Key Responsibilities:

• Develop and execute comprehensive social media strategies for YouTube, Instagram, LinkedIn, and Snapchat
• Create platform-specific content calendars optimized for each audience and algorithm
• Monitor and adapt to trending formats including Reels, Shorts, Stories, and emerging content types
• Manage daily posting schedules ensuring consistent brand presence across all platforms
• Build and nurture online communities of design and architecture aspirants, current students, and alumni
• Create and manage Facebook/LinkedIn groups for course-specific communities and networking
• Respond to comments, DMs, and engage authentically with followers to build relationships
• Host live sessions, Q&As, and interactive content to drive real-time engagement
• Track performance metrics across all platforms and provide regular insights and recommendations
• A/B test content formats, posting times, and campaign strategies for maximum engagement and reach
• Monitor competitor activity and industry trends to identify content opportunities and gaps
• Generate leads through social media funnels and track conversion from followers to inquiries to enrollments

Requirements:

• 1-2 years of hands-on social media management experience with proven results
• Super energetic personality with finger on the pulse of latest social media trends and algorithm changes
• Multi-platform expertise with deep understanding of YouTube, Instagram, LinkedIn, and Snapchat best practices
• Content creation skills including graphic design (Canva, basic video editing) and compelling copywriting
• Analytics proficiency with experience using platform insights and third-party social media management tools
• Trend forecasting ability - you spot viral formats before they explode and adapt quickly to platform changes
• Community management experience with proven ability to build engaged, active online communities

Job Type: Permanent

Pay: From ₹18,000.00 per month

Benefits:

• Paid time off
• Provident Fund

Ability to commute/relocate:

• Trivandrum, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person

Expected Start Date: 15/08/2025