Social Media Manager

Role & Responsibilities:

• Manage and oversee all social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) for the company and its clients.
• Develop and implement effective social media strategies aligned with brand goals.
• Plan and create content calendars on a monthly/quarterly basis.
• Work with the design team to create engaging visuals, graphics, and videos.
• Write clear, creative, and brand-consistent captions and copy for posts, ads, and campaigns.
• Run and manage paid ad campaigns on Meta Ads Manager (Facebook & Instagram) and Google Ads.
• Monitor campaign performance and optimize ads for best ROI.
• Conduct monthly analytics and performance reports for clients, with insights and recommendations.
• Track social media trends, hashtags, and competitor activities to keep brands relevant and engaging.
• Manage influencer collaborations and partnerships when required.
• Ensure consistent brand voice and identity across all platforms.
• Engage with the online community by responding to comments, DMs, and inquiries.
• Use social media management tools such as Hootsuite.
• Support brainstorming sessions for campaign ideas and new marketing initiatives.

What We’re Looking For

• 2 years of proven experience as a Social Media Manager.
• Hands-on experience with Meta Business Suite and Google Ads.
• Strong knowledge of social media platforms, algorithms, and trends.
• Familiarity with social media management software such as Hootsuite.
• Excellent communication and content writing skills.
• Analytical mindset with the ability to interpret data and prepare reports.
• Creative thinker with attention to detail.
• Ability to manage multiple clients and projects simultaneously.
• Familiarity with design tools (e.g., Canva, Photoshop, Illustrator, Premiere Pro, etc.).

Nice to Have

• Basic knowledge of SEO and content marketing.
• Experience in influencer marketing and outreach.

Job Type: Full-time
Working Days: Monday to Friday & alternate Saturdays

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 2 years (Required)

Work Location: In person