Social Media Manager

For a Fashion Brand Client of ours, we are looking to hire a Social Media Manager. Apply only if you have experience in fashion/couture.

Key Responsibilities

Strategy & Planning

• Develop and implement a data-driven social media strategy aligned with overall marketing goals.
• Conduct market research to identify trends, audience preferences, and competitive activity.
• Plan monthly content calendars across platforms (e.g., Instagram, LinkedIn, TikTok, X, Facebook, YouTube).

Content Creation & Management

• Create engaging, brand-consistent content including graphics, videos, and copy.
• Collaborate with designers, videographers, and copywriters to ensure high-quality posts.
• Manage daily posting, community engagement, and brand storytelling.

Analytics & Optimization

• Track KPIs (reach, engagement, conversions) and prepare performance reports.
• Use insights to optimize campaigns for better results.
• Stay updated on algorithm changes and emerging platforms.

Community Engagement

• Monitor comments, messages, and brand mentions, responding promptly.
• Foster relationships with followers, influencers, and industry communities.

Collaboration & Brand Alignment

• Work closely with the marketing team to integrate social media into broader campaigns.
• Ensure messaging aligns with brand voice and visual identity.

KPIs for Success

• Growth in followers and engagement rates.
• Improvement in click-through rates and conversions from social media.
• Positive sentiment and increased brand awareness.
• On-time delivery of content calendar and campaigns.

Key Competencies

• Creative thinking and attention to detail.
• Strong interpersonal and communication skills.
• Analytical mindset with the ability to interpret data.
• Adaptability to rapidly changing social media landscapes.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• 2–5 years of proven experience managing social media for a brand or agency.
• Strong understanding of social media platforms, tools, and trends.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite).
• Experience with analytics tools (e.g., Meta Business Suite, Google Analytics).
• Excellent writing, editing, and storytelling skills.
• Ability to multitask, meet deadlines, and work in a fast-paced environment.