Social Media Manager

Role Overview

Social Media Manager

Key Responsibilities

1. Social Media Strategy & Planning

• Build and execute monthly & quarterly social media strategies.

• Develop content calendars aligned with product launches, campaigns, and trends.

• Maintain consistent visual identity and brand voice across platforms.

2. Content Creation & Oversight

• Lead overall content direction for Instagram, Pinterest, YouTube Shorts & more.

• Conceptualize high-performing reel ideas, creative stories, UGC-style content & campaign shoots.

• Coordinate with in-house team, photographers, editors, and stylists.

• Approve final content before publishing.

3. Influencer & Creator Management

• Identify, onboard, and manage influencers (paid & barter).

• Create deliverable plans, negotiate rates, and track performance ROI.

• Build long-term creator partnerships and UGC pipelines.

4. Data & Performance Analytics

• Monitor engagement, reach, follower growth, and conversions.

• Prepare weekly/monthly dashboards and insights.

• Use data to refine strategy, content direction, and posting timelines.

5. Community & Brand Management

• Manage comments, DMs, tags, and brand engagement.

• Strengthen community building through polls, feedback, and interactive content.

• Ensure a positive online brand reputation.

Skills & Competencies Required

• Strong command of Instagram algorithms, trends, and viral content strategy.

• Ability to ideate and execute creative concepts independently.

• Good understanding of lifestyle/fashion aesthetics.

• Strong communication & copywriting skills.

• Ability to lead a small creative/content team.

• Proficiency in Canva, CapCut/VN, or collaboration with editors.

• Knowledge of Pinterest marketing is a plus.

Experience

• 3–6 years in Social Media, Content, Digital Marketing or Branding.

highly preferred

• Demonstrated results in scaling social media accounts.

Why Join Us

• Work with one of India’s top emerging loungewear brands.

• Creative freedom & ownership of brand storytelling.

• Strong growth opportunities as the brand expands.

• Young, dynamic, and friendly team culture.

• • Employee discounts & performance incentives.