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Social Media Manager - Meta Ad Specialist

3 years

0 Lacs

Kolkata West Bengal India

Posted:2 months ago| Platform: Linkedin logo

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Skills Required

ads engagement research strategy test reports analysis drive strategies score analyze data communication certification video

Work Mode

On-site

Job Type

Full Time

Job Description

About the Role:

Meta Ads Expert)


Key Responsibilities:

  • Plan, execute, and optimize Meta Ads campaigns
  • Conduct detailed keyword research, ad copy creation, bid strategy setup, and audience targeting
  • Track and analyse campaign performance
  • Analyse and manage conversion tracking
  • Continuously test and iterate on creatives, landing pages, and ad copy to improve CTR and conversions.
  • Prepare campaign performance reports, ROI analysis, and present actionable insights.
  • Manage social media photoshoots for the Ad and Posts to drive growth

    • Requirements:

    • 1–3 years of hands-on experience managing Meta Ads campaigns.
    • Strong understanding of bidding strategies, quality score, and audience segmentation.
    • Ability to analyze data and make data-driven decisions quickly.
    • Strong communication skills and ability to present campaign strategies and performance insights.


    Good to Have:

    • Google Ads Certification (Search, Display, Shopping, or Video) preferred
    • Experience with LinkedIn Ads, or other paid platforms.


    Salary:

    2.4 to 3.5LPA

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