Social Media Manager

Key Responsibilities:

Social Media Management:

• Develop and implement monthly social media content calendars.
• Manage and grow brand presence across Instagram, Facebook, WhatsApp, Pinterest, and other relevant platforms.
• Monitor, track, and analyze performance metrics (reach, engagement, conversions).
• Stay up to date with social media trends and competitors.

Graphic Design:

• Design promotional materials such as posts, stories, banners, GIFs, reels thumbnails, ads, and digital catalogues.
• Create branding elements such as logos, templates, and highlights.
• Edit photos and videos to match the brand’s visual language.
• Ensure brand consistency in all creative materials.

Content Collaboration:

• Work with product and marketing teams to understand product launches, sales, and events.
• Coordinate with photographers/videographers or create basic product shoots in-house (if required).
• Assist in developing creative concepts for campaigns and marketing initiatives.

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Skills Required:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or equivalent tools.
• Strong understanding of social media platforms, algorithm changes, and content strategies.
• Knowledge of basic video editing tools (Premiere Pro, CapCut, or similar).
• Excellent communication and storytelling skills.
• Basic understanding of digital marketing and paid promotions (optional but a plus).

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Qualifications:

• Bachelor’s degree in Design, Marketing, Communication, or related field.
• Portfolio showcasing relevant social media and graphic design work.

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Preferred:

• Experience in fashion, lifestyle, or retail brand.
• Knowledge of tools like Meta Business Suite, Google Analytics, and WhatsApp Broadcast.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month